The question is often asked which process is better for producing roll labels - traditional flexo (analog) or digital printing. The answer is not easy, as there are so many variables that can make one process more effective than the other.
I don't like to think of them as competing processes, but rather complimentary processes. As digital continues to improve through innovations by companies like HP, the gap between digital and traditional analog print technologies like flexo will continue to shrink. Here is a quick list of each processes strengths and how GMN utilizes these to provide the most effective solutions to our customers problems:
Flexo printing - Exact color match capabilities, faster run speeds, all printing and finishing work done inline, capable of fabricating a variety of flexible and rigid substrates.
Digital printing - Beautiful four color process, low setup times, can do fixed and variable data printing simultaneously, tremendous flexibility of design.
Leveraging the complimentary strengths of each process allows GM Nameplate to better meet the dynamic needs of our customers.
While we all have a tendency to want to compare one thing to another, in the case of digital and flexo printing technology the current thinking is that we must look at them as unique tools that are critical to providing more effective solutions, allowing us to continually innovate, and finally better servicing the needs of our clients.