When Multiple Packing Solutions needed a nameplate for Warner Brothers’ packaging of the Terminator Anthology Blu-Ray disc set, they came to GM Nameplate. After working on a previous project with GMN, they were confident that we had the capabilities and expertise to achieve the desired look and quality.
The unique nameplate features the face of the iconic Terminator, which is found behind a cut out in the anthology case. Once GMN’s prototype and procedure was approved, our team of printing experts worked quickly to meet a fast approaching deadline.
The nameplate was printed on a bright aluminum. The project utilized GMN North Carolina’s rotary press for four color process, which also allowed for quick application of the satin top coat.
One of the greatest challenges involved the printing process and color matching. Since the four color press puts down one color at a time, it is difficult to know if every color is correctly adjusted until the final color is put down. Once the desired colors and images were achieved, strict procedures had to be followed to ensure consistent production.
aAt GM Nameplate we’re accustomed to projects that require extremely tight tolerances and perfection because we do business with many medical and aerospace customers. The high standards can bring up printing and tooling costs. However, due to the purely cosmetic nature of this part, it allowed for looser tolerances and in turn a significant savings on the tooling.
The Terminator nameplate produced for MPS provides an example of the vast capabilities at GM Nameplate. Whether it is a medical or cosmetic project, GMN has the knowledge and experience to achieve the best option, in quality and price.
By Paul Slavick, Sales Representative, GM Nameplate