Brand Identity Gallery

sol brand

Components:

Rotary and digitally printed polyester labels.

Application:

Personal care packaging.

Challenge:

The "clear" portion of this label needs to be invisible, with the graphics appearing not as a label but as graphics printed directly on the bottle. Additionally, this industry is sensitive to market trends and demands an aggressive turn around time.

Solution:

GM Nameplate used an extremely thin stock of clear adhesive to make the "clear" portion of the label disappear. We saved time and money by choosing to print digitally, removing the printing plate requirement, and making last minute changes easier to accomplish.

coke brand

Components:

.020" mill finished aluminum.

Application:

Point-of-purchase display.

Challenge:

This project required the appearance of a high-quality embossed sign at a fraction of the cost for typical jobs of this style.

Solution:

GM Nameplate decided to dice the parts into rectangles after printing, and kick press the corner radius, allowing us to avoid the need for additional tooling – or tooling charges. We then individually embossed each sign with a mag-emboss die to provide the quality at a less expensive unit cost.

perryellis brand

Components:

.020" embossed aluminum nameplate with white foam adhesive.

Application:

Perry Ellis fragrance badge.

Challenge:

Providing parts on a tape carrier in roll form so the parts could be applied using robotic pick-and-place equipment--much more efficient individually supplied parts that would have to be hand-applied to the bottle.

Solution:

GM Nameplate's expert tool builders engineered a custom made semi-automated reel to aid in the assembly of nameplates to the roll, resulting in savings for the customer in packaging costs.

xbox brand

Components:

Branded badge (screen printed, injection molded clear resin, masking and adhesive).

Application:

Microsoft XBox game console.

Challenge:

Developing a color that "pops" off the box to differentiate the customer's product on the store shelf while creating a cost saving alternative to vacuum metalizing for the logo copy.

Solution:

GM Nameplate worked closely with Microsoft during the prototype process to develop and match this shade of green to contrast with the console and make the product stand out from the competition. Our engineers also developed an alternative, proprietary method of creating the chrome copy. Eliminating the traditional vacuum metalizing was key to keeping costs down.

olympics brand

Components:

Digitally printed adhesive backed vinyl for outdoor event signage.

Application:

2002 Salt Lake City Olympics.

Challenge:

Winter exterior temperatures in Utah can affect adhesives. Additionally, the equipment used to lift and hang this signage can be too heavy for existing concrete sidewalks.

Solution:

GM Nameplate engineers drew on their extensive experience and knowledge of adhesives to choose one that would function properly during adverse exterior weather conditions. Project managers worked closely with this customer to calculate the strength of the concrete parking lot and sidewalks to ensure the use of the correct equipment to lift and apply this product without damaging the existing structures.