Diamond carving adds texture to an embossed area similar to what can be achieved through the more expensive electroform process.

This texture is created when a spinning head fitted with industrial diamonds carves away the top layer of ink and aluminum on the embossed area, leaving a flat square shoulder, impossible using embossing alone.

The texture or pattern etched on the embossed layer varies from extremely fine textures that create a subtle shimmer to coarse lines that add an unparalleled tactile quality to a branded component.